RFP for Audience (R)Evolution Round 2 Research Partner

Scope of Work to Focus on Cross-Sector and Cross-Disciplinary Models

TCG will contract with a research consultant for the second round of our Audience (R)Evolution (AudRev) program, supported by the Doris Duke Charitable Foundation. The consultant will focus on cross-discipline and cross-sector models of successful audience building and community development. The scope of work may include: a survey of the theatre field, a literature review of successful models outside the theatre field, interviews, focus groups at 3-4 in-person convenings, and innovative models of knowledge-exchange. 


Interested parties should submit a letter of intent (LOI) to Emilya Cachapero (ecachapero@tcg.org) and Gus Schulenburg (gschulenburg@tcg.org) by 6pm ET on Monday, November 13. The LOI may include a client list, bios of principles, a description of comparable projects, and links to past work samples. Interviews will be conducted over the following weeks, with project activities to begin in December. While experience within the theatre field will be considered a strength, we're also interested in innovative approaches from other sectors. As part of TCG's commitment to equity, diversity, and inclusion (EDI), we're particularly interested in researchers with a practice that takes a relational rather than transactional approach.


By August 2018, the consultant will have analyzed the research to produce a report that will identify key findings from cross-discipline and cross-sector models that can be adapted by the theatre field. The consultant will also have access to TCG’s research--including past Audience (R)Evolution findings from AMS Planning & Research--to make connections between successful outliers across sectors. The report will be disseminated across TCG’s online and in-person platforms, including American Theatre magazine and our convenings. A special focus will be paid to projects that engage multi-generational audiences as well as those that advance TCG’s commitment to equity, diversity, and inclusion. Please email us with any questions about the RFP, project, an/or Audience (R)Evolution program.

Audience (R)Evolution is a multi-year program designed by TCG and funded by the Doris Duke Charitable Foundation to study, promote, and support successful audience-engagement and community-development strategies for the U.S. not-for-profit theatre field. Over several rounds of activity, this program has moved through four phases: research and assessment; convenings; grantmaking; and widespread dissemination of lessons learned and effective audience-engagement models.


For over 50 years, Theatre Communications Group (TCG), the national organization for the American theatre, has existed to strengthen, nurture and promote the professional not-for-profit American theatre. TCG’s constituency has grown from a handful of groundbreaking theatres to nearly 700 Member Theatres and Affiliate organizations and more than 12,000 individuals nationwide. TCG offers its members networking and knowledge-building opportunities through conferences, events, research and communications; awards grants, approximately $2 million per year, to theatre companies and individual artists; advocates on the federal level; and through the Global Theater Initiative, TCG's partnership with the Laboratory for Global Performance and Politics, serves as the U.S. Center of the International Theatre Institute. TCG is North America’s largest independent trade publisher of dramatic literature, with 15 Pulitzer Prizes for Best Play on the TCG booklist. It also publishes the award-winning American Theatre magazine and ARTSEARCH®, the essential source for a career in the arts. In all of its endeavors, TCG seeks to increase the organizational efficiency of its member theatres, cultivate and celebrate the artistic talent and achievements of the field and promote a larger public understanding of, and appreciation for, the theatre. www.tcg.org.