Webinar: Art-Driven Audience-Building: Continuous Learning from Denver Center for the Performing Arts' Off-Center
1:00 PM - 2:00 PM ET
Art-Driven Audience-Building: Continuous Learning from Denver Center for the Performing Arts’ Off-Center
“If you leave the show thinking ‘I’ve never seen anything like it,’
then Off-Center has done its job.”
Denver Center Theatre Company’s Off-Center was created to engage new and younger audiences through artistic experimentation, including immersive theatre. Through support from the Wallace Foundation’s Building Audiences for Sustainability initiative, Off-Center used market research and continuous learning to better understand how audiences, new and returning, were engaging with adventurous work. Rather than limiting bold choices, a close alignment between artistic and marketing teams allowed Off-Center to craft deeply responsive programming--and market it more effectively. Art-Driven Audience-Building will feature: Emily Kent, director of marketing; Charlie Miller, associate artistic director/Off-Center curator; and Charles Varin, managing director.
This webinar is made possible through a partnership with the Wallace Foundation. To access the Foundation’s resources on audience building in the arts, please visit: www.wallacefoundation.org/buildingaudiences.