Audience (R)Evolution


Round 3 Eligibility & Selection Process


Eligible applicants must submit their applications online no later than the deadlines found on the Timelines web page. Please visit our Guidelines & Applications page to download the Guidelines PDF and access the TCG Online Application Portal.


Program Specific Eligibility Requirements:


Exploration Grants


The Applicant Theatre must meet the following requirements:

  • 501(c)3 status

  • Must be a TCG Member Theatre in good standing at the time of application, and throughout the grant period, if selected to receive an award.

  • Minimum of three years prior existence as a not-for-profit theatre. History of producing its own theatre production(s) within the previous year.

Applicant Theatres can only submit one Audience (R)Evolution Exploration Grant application per Cycle within Round Three of the program. In an effort to maximize field-wide benefit, Applicant Theatres who received a previous grant in the Audience (R)Evolution Program are not eligible to reapply.


Cohort Grants


Eligibility requirements for the Audience (R)Evolution Round 3 Cohort Grants will be released in Winter 2019.


For reference, please read the Audience (R)Evolution Round 2 Cohort Grants Application Guidelines.




Selection Process & Criteria


Recipients will be chosen by a national, independent selection panel of theatre professionals and leaders through a competitive application review process using the following program specific criteria:


Exploration Grants

  • Clearly articulated audience engagement and/or community development challenge(s) and/or question(s) to be examined by the Applicant Team

  • Evidence of a commitment to the community(ies) served by the theatre’s proposed audience engagement and/or community development activities

  • Clear plan for executing the proposed activities

  • Potential impact of the proposed activities on the Applicant Theatre’s audience engagement and/or community development efforts

  • Capacity to carry out the proposed activities

  • Appropriateness of the match between Applicant Team and the proposed organization(s)/professional(s) to visit

  • Appropriateness of the proposed budget

  • Willingness to examine audience engagement and community development approaches and break from previous practices, as appropriate


NOTE: Proposals that request support for activities that are part of the Applicant Theatre's normal operations, or those for travel without a learning component, will not be considered competitive.



Cohort Grants

Selection process and criteria for the Audience (R)Evolution Round 3 Cohort Grants will be released in Winter 2019.


For reference, please read the Audience (R)Evolution Round 2 Cohort Grants Application Guidelines.



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