September 5, 2008

Mechanical Information

What We Do Not Accept | Important Email Submission Note

BASIC INFORMATION

Printing Offset litho, 60# coated text, 80# coated cover stock.
Binding Perfect Bound
Trim Size 8.25" x 10.875"
Bleed Size 8.75" x 11.375"
Safety Margin Keep all live matter .25" from the head and foot trim, and .25" from outer trim.
2 Page Spread Ad -
Hinge Safety Margin		 The left page should have a .5" safety margin on the top, bottom and left, and .5" safety margin on the right.
The right page should have a .5" safety margin on the top, bottom and right, and .5" safety margin on the left.
Computer Platform TCG art department chooses Adobe InDesign as the primary layout application. The art department operates under Mac OSX and cannot support PC files.
Layout Applications Recommend InDesign CS or Quark 6 (for Mac).
Fonts Recommend Adobe Fonts (both Screen and Printer fonts).
Images All scans formatted as TIFF or EPS (scan to size at 300dpi).
Filename Please name your file following the format below.
your organization name at - monthyear - (all in lowercases)
(i.e. orlandoshakes-at-oct06 or shakespearetheatre-at-julyaug06 or shakespearenewjersey-at-jan07).
If you are advertising more than one ad within an issue, please indicate on the filename.
(i.e. northcarolina-at-oct06-design and northcarolina-at-oct06-drama).
Electronic Delivery
for Grayscale Ads		 Submit a High Resolution Adobe Acrobat PDF file via iDisk.
Or you can submit via US mail or overnight courier.
  • please include all fonts, images and the actual layout.
If you prefer to submit via email, please see the important note below.
Electronic Delivery
for 4-color Ads		 Submit a High Resolution Adobe Acrobat PDF file via iDisk.
Or you can submit via US mail or overnight courier.
  • please include all fonts, images and the actual layout.
  • please include a SWOP color proof.
If you prefer to submit via email, please see the important note below.
  • Color reproduction is not guaranteed unless supplied with a professional (SWOP) color proof.

 

What We Do Not Accept

The following items are not recommended by professional printers:

Fonts
  • True Type
  • Do not apply artificial type styles to fonts (bold, italics, outline, shadow, etc.)
Images
  • Do not scale an image more than 100% if resolution is below 133dpi.
  • Do not scale an image more than 125% if resolution is below 200dpi.
  • 72dpi is low res. It will reproduce poorly.
  • Turn off your OPI setting in either photoshop or Quark.
  • Never use GIF or JPG on a printed layout.
Color
  • RGB images must be converted to CMYK for 4-color printing.
  • RGB images must be converted to Grayscale for black/white ad.
  • Pantone and Spot Color must be converted to CMYK.
PDF Files
  • Do not include cropmarks, registration marks, color bars, bleed marks, trim marks and no job slugs. Please see the important note below on email submission.

IMPORTANT NOTE ON E-MAIL SUBMISSIONS

You can e-mail your High-Resolution PDF to us if ...

  • all fonts and images are EMBEDDED
  • all images are HIGH RESOLUTION (300 dpi)
  • all color illustrated line art are in CMYK
  • no RGB, Spot or Pantone Color are used
  • the AD SIZE is CORRECT

1. Download a PDF file of the complete guidelines here.
2. Color reproduction is not guaranteed unless supplied with a professional (SWOP) color proof.
3. Publisher will not be responsible for reproduction quality if ad material does not conform to requirements.
4. Advertiser is responsible for their corrections if ad is submitted without the mechanical components (fonts, images and layout).
5. Production work required for mechanical art will be billed at trade rates and is not subject to agency commission.
6. Email to Carol Van Keuren, Director of Advertising at ads@tcg.org

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