Audience (R)Evolution is a multi-year program designed by TCG and funded by the Doris Duke Charitable Foundation to study, promote and support successful audience engagement and community development models across the country. This new initiative encompasses four phases unfolding over three years: research and assessment; a convening; grant-making; and widespread dissemination of audience engagement models that work.

Audience (R)Evolution builds upon TCG's longstanding commitment to audience engagement with programs such as Free Night of Theater and New Generations: Future Audiences, as well as continued conversations and programming at TCG's annual National Conference.

Audience (R)Evolution is currently in the grant stage of the program. Please read about the grant program here.


Audience (R)Evolution Learning Convening

From February 20 - 22, 2013, TCG convened 150 theatre, arts and cultural professionals at the Chemical Heritage Foundation in Philadelphia. Attendees at the Learning Convening were given the opportunity to:

•  learn from practitioners with track records of successful audience engagement;
•  discuss findings from TCG's ongoing assessments and research of the field;
•  explore current audience engagement and community development models in the field;
•  hear from dynamic speakers; and
•  connect with peers to share successful strategies.

The Audience (R)Evolution Convening was TCG's first step in truly defining the full spectrum of audience development and community engagement, and sharing working models from our field and beyond. The work done at this focused Convening will inform the Audience (R)Evolution grant program and programming at TCG's 2013 National Conference in Dallas.


Who Attended

Click here for a complete list of attendees.

Staff of TCG Member Theatres, staff from non-member theatres and individuals from other theatre organizations and cultural sectors were in attendance. Attendees were identified through an application process that concluded in December 2012; invitations were sent out in January 2013. There was no open registration for this Convening. TCG identified attendees who fulfilled most, if not all, of the following criteria:

•  experience generating effective approaches to audience engagement and community development initiatives (not exclusive to theatre)
•  evidence of, commitment to, and ability to identify unique challenges for, applicant's organization/community
•  significance of potential impact the Convening may have on the applicant's organization
•  overall interest in learning about audience engagement and community development initiatives
•  staff or artist affiliated with TCG Member Theatre

To ensure a focused and results-oriented Convening, TCG identified participants whose work and experience reflect best practices and forward-thinking for the field at large. The attendance list was comprised of both seasoned audience engagement/community development professionals and individuals without substantial audience engagement/community development experience who demonstrate real interest and specific goals these areas.

TCG Member Theatres were encouraged to attend in "teams" of two, including implementers, supporters and/or decision-makers of audience engagement and community development strategies.

For more information on the content of the Audience (R)Evolution Learning Convening, please visit the Agenda page or the event's video archive.


Questions about the Audience (R)Evolution program?  Contact AudienceRev@tcg.org.