Audience (R)Evolution is a multi-year program designed by TCG and funded by the Doris Duke Charitable Foundation to study, promote and support successful audience engagement and community development models across the country. This new initiative encompasses four phases unfolding over three years: research and assessment; a convening; grant-making; and widespread dissemination of audience engagement models that work.
Audience (R)Evolution builds upon TCG's longstanding commitment to audience engagement with programs such as Free Night of Theater and New Generations: Future Audiences, as well as continued conversations and programming at TCG's annual National Conference.
Audience (R)Evolution Learning Convening
From February 20 - 22, 2013, TCG will convene 150 theatre, arts and cultural professionals at the Chemical Heritage Foundation in Philadelphia. Attendees at the Learning Convening will:
• learn from practitioners with track records of successful audience engagement;
• discuss findings from TCG's ongoing assessments and research of the field;
• explore current audience engagement and community development models in the field;
• hear from dynamic speakers; and
• connect with peers to share successful strategies.
The Audience (R)Evolution Convening is our first step in truly defining the full spectrum of audience development and community engagement, and sharing working models from our field and beyond. The work at this focused Convening will inform the Audience (R)Evolution grant program and programming at TCG's 2013 National Conference in Dallas.
Who Will Attend
Click here for a list of current attendees.
Staff of TCG Member Theatres, staff from non-member theatres and individuals from other cultural sectors will be in attendance. Attendees have been identified through an application process; there is no open registration for this Convening. The application deadline to attend the Convening has passed. If you'd like to be placed on a wait list, please contact AudienceRev@tcg.org.
TCG identified attendees who fulfilled most, if not all, of the following criteria:
• experience generating effective approaches to audience engagement and community development initiatives (not exclusive to theatre)
• evidence of, commitment to, and ability to identify unique challenges for, applicant's organization/community
• significance of potential impact the Convening may have on the applicant's organization
• overall interest in learning about audience engagement and community development initiatives
• staff or artist affiliated with TCG Member Theatre
To ensure a focused and results-oriented Convening, TCG identified participants whose work and experience reflect best practices and forward-thinking for the field at large. Attendees may be seasoned audience engagement/community development professionals, or individuals without substantial audience engagement/community development experience who demonstrate real interest and specific goals these areas.
Multiple attendees from an organization, including implementers, supporters and decision-makers of audience engagement and community development strategies, may be in attendance. Staff of TCG Member Theatres will be asked to indicate approval from their managing or artistic leaders to attend the Convening on behalf of their organizations.
Registration Cost and Scholarships
The registration fee for the Audience (R)Evolution Learning Convening is $200. Only those who have been accepted through the application process will be able to register for and attend the Convening. Subsidy assistance will be available for a majority of participants to defray registration, travel, hotel and/or per diem expenses.
Subsidies will be in the form of reimbursements for eligible expenses, and disbursed by April 5, 2013, provided appropriate forms are filled out and receipts turned in by March 15, 2013.
Attendance for the entirety of the Convening is mandatory for all registrants.
Application Deadline: Passed
Applicants Notified By: January 14, 2013
Registration and travel/hotel booking deadline: January 28, 2013
Convening: February 20 - 22, 2013 in Philadelphia, PA
If you have further questions about the Audience (R)Evolution Convening, please visit our Frequently Asked Questions.
Questions about the Audience (R)Evolution Learning Convening that aren't answered in our FAQ? Contact Devon Berkshire.
General questions about the Audience (R)Evolution program? Contact AudienceRev@tcg.org.