Please Note: Details will continue to be added to this agenda they progress. Exact times are subject to slight changes. To ensure continuity and a deeper level of dialogue, all registered participants are required to attend the Convening in its entirety.

The Audience (R)Evolution Learning Convening is a sold-out, invite-only event and walk-up registrations cannot be accommodated. Many of the below sessions will be available by live stream on the dates listed below. If you are interested in joining the wait list to attend the Convening, or in receiving more information about the live stream, please contact

To begin engaging with the (R)Evolution now, attendees of the Convening may login to the Audience (R)Evolution portion of TCG's year-round community site, Conference 2.0, and begin building a schedule for yourself by clicking on Schedule. Attendees should all receive an email about setting up a personal profile on Conference 2.0 if you haven't already. If you are attending and did not receive this email, email Gus Schulenburg for directions on how to create your profile.

For complete information on the roster of Audience (R)Evolution plenary speakers, click here.

Wednesday, February 20
Chemical Heritage Foundation, 315 Chestnut Street
5pm - 8pm

4:30pm – 5:00pm Registration (please arrive between 4:30 and 5pm to register for the Convening)
5:00pm – 6:00pm Welcome
Speaker: Teresa Eyring, Executive Director, TCG

Introductions & Interactive Working Session

Facilitator: Lisa Mount, Director, Artistic Logistics
Light fare served
6:00pm – 6:05pm (R)Ev-ifesto
Speaker: Michael Rohd, Founding Artistic Director, Sojourn Theatre
6:05pm – 7:00pm PLENARY SESSION:
"Using Gamification Strategies to Engage Audiences"
Speaker: Gabe Zichermann, Founder & CEO, Gamification Co.
7:00pm – 8:00pm Meet & Greet Reception

Thursday, February 21
Chemical Heritage Foundation, 315 Chestnut Street
8:30am - 5pm

Arden Theatre Company, 40 N 2nd Street
5:30pm - 7:30pm

8:30am – 9:00am Breakfast
9:00am – 9:30am Welcome Back & Interactive Working Session
Facilitator: Lisa Mount, Director, Artistic Logistics
9:30am – 9:35am (R)Ev-ifesto
Speaker: Donna Walker-Kuhne, President, Walker International Communications Group
9:35am – 10:45am PLENARY SESSION:
"Building a Culture of Hospitality"
Speaker: David Steffen, Client Advisor, Hospitality Quotient
10:45am – 11:00am Coffee Break
11:00am – 12:15pm TCG Check-in
Speaker: Kevin E. Moore, Managing Director, TCG

AMS Planning & Research
Presentation/Discussion Session
12:15pm – 1:15pm Lunch
1:15pm – 2:45pm Model-Sharing Sessions
with a focus on RELATIONSHIP-BUILDING Engagement models
      Round 1 – 1:15-1:55pm (40 min)
      Round 2 – 2:05-2:45pm (40 min)

Case Studies:
Arkansas Repertory Theatre
HERE Arts Center
Mixed Blood Theatre
Oregon Shakespeare Festival
Theatre Offensive
Woolly Mammoth Theatre Company
Wooster Group
2:45pm – 3:15pm Coffee Break
3:15pm – 4:55pm Model-Sharing Sessions
with a focus on ON-SITE Engagement models
      Round 1 – 3:15-4pm (45 min)
      Round 2 – 4:10-4:55pm (45 min)

Case Studies:
American Repertory Theater/OBERON
Center Theater Group
Denver Center Theater OffCenter @ The Jones
Headlong Dance Company
Huntington Theatre
Long Wharf Theatre
Out of Hand Theater
New Paradise Laboratories
5:30pm – 7:30pm Reception at Arden Theatre Company
40 N 2nd Street, Old City
8:00pm Philly Shows (tickets not included)
For information on Thursday night area shows, click here.

Friday, February 22
Chemical Heritage Foundation, 315 Chestnut Street
8:30am - 4pm

8:30am – 9:00am Breakfast
9:00am – 9:30am Welcome Back and TCG Grant Program Overview
Speaker: Emilya Cachapero, Director of Artistic & International Programs, TCG
9:25am – 9:30am (R)Ev-ifesto
Speaker: Anthem Salgado, Founder, Art of Hustle
9:30am – 10:30am PLENARY SESSION:
"Digital Engagement and Civic Leadership"
Speaker: Rich Mintz, Executive Vice President, Blue State Digital
10:30am – 11:00am Coffee Break
11:00am – 12:00pm Model-Sharing Sessions
with a focus on COMMUNITY IMPACT Engagement models

Case Studies:
Cleveland Play House & Milwaukee Repertory Theater
The Foundry Theatre & Bedlam Theatre
Imagination Stage & Children’s Theatre Company
Intersection for the Arts & American Conservatory Theatre
Ping Chong & Company
Steppenwolf Theatre Company & Youth Speaks
Virginia Stage Company & Florida Studio Theatre
12:00pm – 1:00pm Lunch
1:00pm – 2:10pm Small Group Clinics
2:30pm – 2:35pm (R)Ev-ifesto
Speaker: Trish Santini, External Relations Director, Guthrie Theater
2:35pm – 3:30pm PLENARY SESSION:
"Measuring the Impact of Audience Engagement Strategies"
Speakers: Brad Erickson, Executive Director, Theatre Bay Area and Tom Kaiden, President, Philadelphia Cultural Alliance.
3:30pm – 3:50pm Town Hall Wrap-Up
Facilitator: Lisa Mount, Director, Artistic Logistics
3:50pm – 4:00pm Closing Remarks: The Future of the (R)Evolution

Logistical questions about the Audience (R)Evolution Learning Convening?  Contact Devon Berkshire.
General questions about the Audience (R)Evolution program?  Contact