Frequently Asked Questions


Can you help me better understand where the Learning Convening falls within the full scope of the Audience (R)Evolution program?

How are you defining “audience engagement”?

Is TCG designing this Learning Convening for larger or smaller organizations?

Do I have to attend the Learning Convening to apply for the grant program?

Why was there an application process to attend the Learning Convening?

Who receives subsidy assistance to attend?

How can I participate if I am not identified to attend?

Can I still apply?

 

Q: Can you help me better understand where the Learning Convening falls within the full scope of the Audience (R)Evolution program?

A: The overall program is best explained on our Audience (R)Evolution webpage; the role of the Convening is laid out in detail on the Convening webpage. If you have further questions after reading both of those pages and the FAQ’s on this page, feel free to contact us at AudienceRev@tcg.org.

 

Q: How are you defining “audience engagement”?

A: The Audience (R)Evolution program is a new program, instituted to fully explore audience engagement and community development strategies, practices and working models. Not every organization or individual defines the “audience” in the same way, but for the purposes of the Audience (R)Evolution program, TCG uses the term as all-inclusively as possible. With our exploration of audience engagement, TCG is expanding beyond the idea of just selling tickets or “butts in seats,” and is referring holistically to the exchange between theatre-makers and theatre-viewers. The very purpose of this Convening is to address the changing nature of what it means to engage an audience, and how many new and evolving forms that engagement can take – from the first point of contact with a potential audience member, to the “event” itself, to the post-event relationship between audience member and organization or artist.

 

Q: Is TCG designing this Learning Convening for larger or smaller organizations?

A: The goal is to share models and best practices for theatres of many shapes and sizes, bearing in mind that the exchanges between larger and smaller organizations, or individuals, are sometimes the most fruitful. As an attendee, the best plan is to keep an open mind; you might join us with one plan or goal in mind, and leave with a new set of ideas altogether. In addition, TCG will include all levels and different roles within organizations.

 

Q: Do I have to attend the Learning Convening to apply for the grant program?

A: No. Each phase of the Audience (R)Evolution program informs the next, so the program will evolve as it progresses, ie. the grant program will be informed by what occurs at the Convening, and the Convening will be informed by the field assessment that unfolds in the first phase. Attendance at the Convening will not be a prerequisite for applying to the grant program. However, for those deeply committed to revolutionizing audience engagement at their organization or throughout the field, TCG encourages participation in as many phases of the program as possible.

 

Q: Why was there an application process to attend the Learning Convening?

A: The Audience (R)Evolution program is funded by the Doris Duke Charitable Foundation, and a portion of that funding is dedicated toward subsidizing attendee costs. TCG is therefore able to offer partial subsidy assistance to a majority of the attendees who join us in Philadelphia. Unfortunately, due to space and funding limitations, TCG is not able to include everyone who submitted an application—and may not be able to offer every attendee subsidy assistance—but will be as inclusive as possible.

 

Q: Who receives subsidy assistance to attend?

A: If you have submitted an application, TCG will notify you by January 14th whether you have been identified to attend the Convening, and whether your attendance will include subsidy assistance. Level of subsidy assistance is determined by a number of factors, including, but not limited to, how many people from your organization are invited to attend, whether you’ve received scholarship assistance from TCG in the past and geographic proximity to the Convening.

 

Q: How can I participate if I am not identified to attend?

A: TCG will live stream most of the Convening content on our website, and will begin conversations around the Audience (R)Evolution program on Conference 2.0 prior to the Convening, which anyone is welcome to join. As for all our in-person gatherings, these online conversations will persist long after the Convening is over. Additionally, Audience (R)Evolution programming will continue into the National Conference in Dallas, June 6-8, 2013. The February Convening is not your last chance to partake in Audience (R)Evolution conversations.

 

Q: Can I still apply?

A: The application deadline for this Convening has passed. If you'd like to be placed on a wait list, please contact AudienceRev@tcg.org.