Tools for Governance & Arts Advocacy: Suggested Resources
Suggested Resources
New York City, November 14-16, 2003
*Publications that are available for download on the internet
**Publications that are available for purchase on the internet
Recommended Publications by Forum Speakers
Miller, Clara. "Hidden in Plain Sight, Understanding Nonprofit Capital Structure." The Nonprofit Quarterly. Third Sector New England, Spring, 2003.
*www.nonprofitfinancefund.org
Miller, Clara. "Capital Structure Counts." Nonprofit Finance Fund, 2003.
*www.nonprofitfinancefund.org
Moore, Mark. Creating Public Value: Strategic Management in Government. Harvard University Press, 1997.
**www.hup.harvard.edu/catalog/MOOCRE.html
Mark Moore presents his summation of fifteen years of research, observation, and teaching about what public sector executives should do to improve the performance of public enterprises.
Special Note: Mark Moore will be signing his book after the keynote address. Books will be on sale at Tavern on the Green on Friday night.
Stevens, Susan Kenny. Nonprofit Lifecycles: Stage-based Wisdom for Nonprofit Capacity. LarsonAllen Public Service Group.
**www.larsonallen.com/publicservice/lifecycle.asp
Offering practical insights and thought-provoking case illustrations, this book presents seven nonprofit lifecycle stages and the predictable tasks, challenges, and inevitable growing pains that nonprofits encounter and can hope to master on the road to organizational sustainability.
Arts and American Society
Creative Intelligence. Catalytix, Inc. and Richard Florida Creativity Group.
Florida, Richard. The Rise of the Creative Class: And How its Transforming Work, Leisure, Community and Everyday Life. New York: Basic Books, 2000.
McCarthy, Kevin, Arthur Brooks, Julia Lowell and Laura Zakaras. The Performing Arts in a New Era.
Wonderful Town: The Future of Theater in New York. National Arts Journalism Program, 2002.
*www.catalytix.biz/newsletter.htm
A web-based, bimonthly newsletter focusing on measuring the Creative Class in communities and providing the latest regional indicators developed by Richard Florida and his team.
**www.amazon.com/books
Florida explains the rise of a new social class that he labels the creative class, defined as those whose economic function is to create new ideas, new technology and new creative content. The author estimates that this group constitutes more than 30 percent of the U.S. workforce, and profoundly influences work and lifestyle issues.
RAND, 2001.
*www.rand.org/publications/MR/MR1367
Provides a comprehensive overview of the performing arts field focusing on signs of change in arts audiences, artists, arts organizations and financing over the past 20 years-both in the aggregate and, where the data allows, by discipline and sector.
**www.najp.org
The report examines the infrastructure of New York theatre and the city's role as an importer and exporter of theatrical productions. It incorporates independent reporting, original research and existing data on aspects of the theatre industry.
Arts Funding/Philanthropy
Arts Funding IV: An Update on Foundation Trends. The Foundation Center, 2003.
The BCA Report: 2001 National Survey of Business Support to the Arts (report and executive summary). Business Committee for the Arts, 2001.
Giving in the Aftermath of 9/11: An Update on the Foundation and Corporate Response. The Foundation Center, 2002.
Karoff, H. Peter. "A Reflection on the Golden Age of Philanthropy." (keynote address at the Delaware Valley Grantmakers 2002 Conference), October 10, 2002.
Prince, Russ Alan. The Seven Faces of Philanthropy. San Francisco: Jossey-Bass, 1994.
*www.fdncenter.org/research/trends_analysis/index.html
The most comprehensive and up-to-date analysis available of foundation giving patterns for arts, culture, humanities, and media.
**www.bcainc.org
The triennial report provides information about the level and type of business support to the arts, the individuals who make funding decisions and trends in the business-art alliances.
*www.fdncenter.org/research/trends_analysis/index.html
A report that presents an examination of giving by institutional donors in response to the September 11, 2001 terrorist attacks.
*www.dvg.org/aboutgp/feature_voices.htm
**www.amazon.com/books
The book describes seven philanthropic "personalities" of individual donors and suggests different fundraising approaches appropriate for each kind of donor.
Audiences
From Nascar to Cirque de Soleil: Lessons in Audience Development. Western States Arts Federation, 2000.
Hauser, Karen. Who Goes to Broadway? The Demographics of the Audience 2001-2002. The League of American Theatres and Producers, 2003.
McCarthy, Kevin F., and Kimberly Jinnett. A New Framework for Building Participation in the Arts.
United States. National Endowment for the Arts. 2002 Survey of Public Participation in the Arts Summary Report. Washington: GPO, 2003.
*www.westaf.org/pdfs/nascar.pdf
Examines broad marketing trends and principles of audience development.
**www.livebroadway.com/research.html
RAND, 2001.
*www.rand.org/publications/MR/MR1323
Examines why people become involved in the arts, how arts organizations can influence their participation and what lessons can be learned from leaders in the field. Also included in the study, is a chapter that presents an overview and critique of published research on arts participation.
*www.arts.gov/pub/ResearchReports.html
Communication Techniques for Influencing Opinion
Bales, Susan Nall. Reframing Community Messages through Myths and Metaphors. Center for Communications and Community, University of California, Los Angeles, 2 August 2000.
Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a Big Difference. Boston: Little Brown, 2000.
*www.sscnet.ucla.edu/issr/ccc/toolkit/bales.htm
This essay poses the argument that all messages that people readily identify with conform to four basic myths and parables: 1) the rot at the top, or stories of corruption, 2) the triumphant individual, or hard work pays off, 3) the benign community of neighbors helping each other, and 4) the mob at the gates, or society is coming apart. Bales discusses how to achieve greater public response by developing messages framed around these myths for greater public response.
**www.gladwell.com
The Tipping Point looks at why major changes in our society so often happen suddenly and unexpectedly, and identifies the particular personality types who are natural pollinators of new ideas and trends.
Demographic Trends
Hodgkins, Harold. Secondary Schools in the New Millennium. National Association of Secondary School Principals, 2000.
Kopczynski, Mary and Mark Hager. The Value of the Performing Arts in Five Communities: A Comparison of 2002 Household Survey Data in Alaska, Cincinnati, Denver, Pittsburgh and Seattle. Performing Arts Research Coalition and the Urban Institute, 2003.
Putnam, Robert. Bowling Alone: The Collapse and Revival of American Community. New York:
Simon & Schuster, 2000.
**www.principals.org/news/05-04-06.cfm
A look at the changing demographics of American society.
www.operaamerica.org/parc/
This report, which measures not only attendance but also the value placed on the performing arts by attenders and nonattenders alike, indicates overwhelming support for the nonprofit performing arts by Americans.
**www.amazon.com/books
Using data from Roper Social and Political Trends and the DDB Needham Life Style -- surveys that report in detail on Americans' changing behavior over the past twenty-five years — Putnam argues that people are becoming increasingly disconnected from structures, and from the value of community activity.
Economic Impact
Arts & Economic Prosperity: The Economic Impact of Nonprofit Arts Organizations and Their Audiences. Americans for the Arts, 2002.
Hauser, Karen. Broadway's Economic Contribution to New York City 2001. The League of American Theatres and Producers and the Alliance for the Arts, 2002.
*www.artsusa.org
This study of the nation's nonprofit arts organizations and their audiences provides compelling new evidence that the nonprofit arts are a significant industry in the U.S. — one that generates $134 billion in total economic activity.
**www.livebroadway.com/econ01.html
A biennial study that examines the 2000-2001 Broadway season and its economic impact on New York City.
Education
Critical Links: Learning in the Arts and Student Academic and Social Development. Arts Education Partnership, 2002
Catterall, James S. Involvement in the Arts and Success in Secondary School. Americans for the
Arts, 1998.
The Impact of Arts Education on Workforce Preparation. National Governors Association, 2002.
United States. President's Committee on the Arts and the Humanities and Arts Education Partnership.
United States. President's Committee on the Arts and the Humanities and Arts Education Partnership.
Champions of Change: The Impact of the Arts on Learning. Washington, D.C.: GPO, 2000.
United States. President's Committee on the Arts and the Humanities and Arts Education Partnership.
*www.aep-arts.org/Publications&Resources.html
This study suggest that for certain populations - including young children, students from economically disadvantaged circumstances, and students needing remedial instruction - learning in the arts may be uniquely able to advance learning success in other areas.
**www.artsusa.org, (contact to find out about obtaining archived article)
An analysis of a long-term study of 25,000 secondary school students sponsored by the United States Department of Education.
*www.nga.org/center/divisions/1,1188,C_ISSUE_BRIEF%5ED_3680,00.html
This issue brief provides examples of arts-based education as a money-and time-saving option for states looking to build skills, increase academic success, heighten standardized test scores, and lower the incidence of crime among general and at-risk populations.
Gaining the Arts Advantage: Lessons from School Districts that Value Arts Education.
Washington D.C.: GPO, 1999.
*www.pcah.gov/gaa
*www.artsedge.kennedy-center.org/champions/
Why Your Child Needs the Arts Advantage and How to Gain It. Washington, D.C.: GPO, 2000.
*www.aep-arts.org/Publications&Resources.html
Governance
Bowen, William G. Inside the Boardroom. New York: John Wiley & Sons, Inc., 2000.
Dayton, Kenneth. Governance is Governance. Independent Sector, Washington, D.C., 2000.
Ingram, Richard T. Ten Basic Responsibilities of Nonprofit Boards. BoardSource, 2003.
Klein, Sabrina. The Art of Serving on a Performing Arts Board. National Center for Nonprofit Boards and Theatre Bay Area, 1999.
Mathiasen, III, Karl. Board Passages: Three Key Stages in a Nonprofit Board's Life Cycle. National Center for Nonprofit Boards, 1990.
McDaniel, Nello and George Thorn. Arts Boards, Creating a New Community Equation. New York: ARTS Action Research, 1994.
**www.amazon.com
Bowen explores the role of the board of directors in today's for-profit and not-for-profit organizations and offers his, at times, controversial recommendations on how boards can better serve the interests of organizations and their stakeholders.
**www.independentsector.org
A booklet that examines the relationship between management and governing boards and helps define the functions and responsibilities of each one.
**www.boardsource.org
The first book in a nine book governance series. The complete series is available through BoardSource.
**www.bookfinder.com/dir/i/0960589694/
Defines the board's basic responsibilities and addresses the relationship between the board, artistic director and the executive director. Also discusses the risks involved with live performance, the creative process and engaging local business and government agencies in the arts.
*www.managementassistance.org/page4b.html
An insightful monograph that traces the evolution of nonprofit boards from an organizing board to an institutional and fund-raising board.
**www.artsaction.com
The authors offer practical approaches to help arts professionals and their board partners work more effectively and productively. One of a number of publications in the ARTS Action Issues series.
Media
Reporting and the Arts, News Coverage of Arts and Culture in America. National Arts Journalism
Program, 2000.
Television and the Arts, Network News Coverage of the Arts and Culture in the 1990's. National Arts Journalism Program, 2000.
**www.najp.org
**www.najp.org
Nonprofit Management
Austin, Rob and Lee Devin. Artful Making: What Managers Need to Know About How Artists Work. Financial Times Prentice Hall; 2003.
Miller, Clara. "Hidden in Plain Sight, Understanding Nonprofit Capital Structure." The Nonprofit Quarterly. Third Sector New England, Spring, 2003.
Miller, Clara. "Capital Structure Counts." Nonprofit Finance Fund, 2003.
Stevens, Susan Kenny. Nonprofit Lifecycles: Stage-based Wisdom for Nonprofit Capacity. LarsonAllen Public Service Group.
**www.amazon.com/
In their book, the authors demonstrate striking structural similarities between theatre artistry and production and today's business projects-and show how collaborative artists have mastered the art of delivering innovation "on cue," on immovable deadlines and budgets.
*www.nonprofitfinancefund.org
*www.nonprofitfinancefund.org
**www.larsonallen.com/publicservice/lifecycle.asp
Offering practical insights and thought-provoking case illustrations, this book presents seven nonprofit lifecycle stages and the predictable tasks, challenges, and inevitable growing pains that nonprofits encounter and can hope to master on the road to organizational sustainability.
Public Sector Issues
Moore, Mark. Creating Public Value: Strategic Management in Government. Harvard University Press, 1997.
**www.hup.harvard.edu/catalog/MOOCRE.html
Mark Moore presents his summation of fifteen years of research, observation, and teaching about what public sector executives should do to improve the performance of public enterprises.
www.tcg.org
Gerard, Jeremy. ACT II: Creating Partnerships and Setting Agendas for the Future of The American Theater. The League of American Theatres and Producers and Theatre Communications Group, 2002.
Model Board Handbook. Theatre Communications Group, 2001.
*Voss, Zannie Giraud, Glenn Voss with Christopher Shuff and Hillary Jackson. Theatre Facts 2002. Theatre Communications Group, July 2003.
American Theatre Articles:
*CenterpieceSeries. Theatre Communications Group, July 1998 - October 2003.
To obtain a copy, please contact Sandra Nance at snance@tcg.org
*Geeson, Linda. "Millennium Approaches, TCG's Theatre Facts 2000." American Theatre, Sept. 2001: 49-55.
*Mayeda, Cynthia. "For Institutions, is Art the Bottom Line?" American Theatre, May/June 2003: 33, 74-77.
*Nunns, Stephen. "Shifting Currents, TCG's Theatre Facts 2001." American Theatre, Sept. 2002: 49-56.
*Pesner, Ben. "Eyeing the Horizon, TCG's Theatre Facts 2002." American Theatre, Nov. 2003: 63-72.
*Whitehead, Jaan. "Art Will Out." American Theatre, October 2002: 31-36, 130-133.
(governance and other related Centerpieces)
The Role of Trustees in Major Gifts Fundraising. October 2003
The Board's Role in Succession Planning. June 2003
Marketing Strategies for Uncertain Times. May 2003
Endowments in a Changing Economy. October 2002.
Branding: From Cattle Ritual to Company Mandate. September 2002
In Whom We Trust II: Theatre Governing Boards in 2001. February 2002.
Learning Perspectives From Beyond the Boardroom. September 2001.
Professional Development for Trustees. May 2001.
The Chair: More Than Just a Title. March 2001.
Advocacy: Making the Case for Theatre. December 2000.
Diversifying our Boards. July 2000.
Resources for Trustees. February 2000.
Enduring Partnerships. October 1999.
New Thinking About Boards. June 1999.
Who Needs to Know? March 1999.
Grass Roots Advocacy. July 1998.
*Publications that are available
for download on the Internet
**Publications that are
available for purchase on the Internet
For more information about TCG’s 2003 Fall Forum, please contact Chris Shuff, Director of Management Programs, at cshuff@tcg.org.