Fall Forum 2004 - Resources
Tools for Governance & Arts Advocacy: Suggested Resources
*Publications that are available for download on the internet
**Publications that are available for purchase on the internet
Arts and American Society
Creative Intelligence. Catalytix, Inc. and Richard Florida Creativity Group. www.catalytix.biz/newsletter.htm A web-based, bimonthly newsletter focusing on measuring the Creative Class in communities and providing the latest regional indicators developed by Richard Florida and his team.
Florida, Richard. The Rise of the Creative Class: And How its Transforming Work, Leisure, Community and Everyday Life. New York: Basic Books, 2000. http://www.amazon.com/books Florida explains the rise of a new social class that he labels the "creative class," defined as those whose economic function is to create new ideas, new technology and new creative content. The author estimates that this group constitutes more than 30 percent of the U.S. workforce, and profoundly influences work and lifestyle issues.
McCarthy, Kevin, Arthur Brooks, Julia Lowell and Laura Zakaras. The Performing Arts in a New Era. RAND, 2001. www.rand.org/publications/MR/MR1367 Provides a comprehensive overview of the performing arts field focusing on signs of change in arts audiences, artists, arts organizations and financing over the past 20 years-both in the aggregate and, where the data allows, by discipline and sector.
Arts Funding IV: An Update on Foundation Trends. The Foundation Center, 2003.
*www.fdncenter.org/research/trends_analysis/index.html
The most comprehensive and up-to-date analysis available of foundation
giving patterns for arts, culture, humanities, and media.
The BCA Report: 2001 National Survey of Business Support
to the Arts (report and executive summary). Business Committee for
the Arts, 2001.
**www.bcainc.org
The triennial report provides information about the level and type
of business support to the arts, the individuals who make funding decisions
and trends in the business-art alliances. The 2004 report will be
available in the fall of 2004.
Prince, Russ
Alan. The Seven Faces of Philanthropy. San Francisco: Jossey-Bass,
1994.
**www.amazon.com/books
The book describes seven philanthropic "personalities" of individual
donors and suggests different fundraising approaches appropriate for each
kind of donor.
Audiences
From Nascar to Cirque de Soleil: Lessons in Audience Development.
Western States Arts Federation, 2000. Hauser, Karen. Who Goes to Broadway? The
Demographics of the Audience 2002-2003. The League of American Theatres
and Producers, 2004.
*www.westaf.org/pdfs/nascar.pdf
Examines broad marketing trends and principles of audience development.
**www.livebroadway.com/research.html
McCarthy, Kevin
F., and Kimberly Jinnett. A New Framework for Building Participation
in the Arts.
RAND, 2001.
*www.rand.org/publications/MR/MR1323
Examines why people become involved in the arts, how arts organizations
can influence their participation and what lessons can be learned from
leaders in the field. Also included in the study is a chapter that presents
an overview and critique of published research on arts participation.
United States.
National Endowment for the Arts. 2002 Survey of Public Participation
in the Arts Summary Report. Washington: GPO, 2003.
*www.arts.gov/pub/ResearchReports.html
This report
describes U.S. adult arts participation in 2002. It examines attendance
at arts events, art museums, and literature consumption. Additionally,
it investigates arts participation within various media and community
groups, discusses the demographic and geographic differences in arts participation
and compares the 2002 rates to those found in 1982 and 1992.
Walker-Kuhne, Donna. Invitation to the Party: Building Bridges to
the Arts, Culture and Community. Theatre Communications Group, 2005.
**www.tcg.org
This book is a practical and inspirational guide on ways to invite,
engage and partner with culturally diverse communities, and on how to
enfranchise those communities into the fabric of arts and culture in the
U.S. The book will be released in January 2005.
Communication Techniques for Influencing Opinion
Bales, Susan Nall. Reframing Community Messages through Myths and Metaphors. Center for Communications and Community, University of California, Los Angeles, 2 August 2000.*www.sscnet.ucla.edu/issr/ccc/toolkit/bales.htm
This essay poses the argument that all messages that people readily identify with conform to four basic myths and parables: 1) the rot at the top, or stories of corruption, 2) the triumphant individual, or hard work pays off, 3) the benign community of neighbors helping each other, and 4) the mob at the gates, or society is coming apart. Bales discusses how to achieve greater public response by developing messages framed around these myths.
Gladwell, Malcolm. The Tipping Point: How Little Things Can Make a
Big Difference. Boston: Little Brown, 2000.
**www.gladwell.com
The Tipping Point looks at why major changes in our society so often
happen suddenly and unexpectedly and identifies the particular personality
types who are natural pollinators of new ideas and trends.
Cultural Diplomacy
Arts and Minds: Cultural Diplomacy Amid Global Terrorism, National Arts Journalism Program, 2003.
*www.najp.org
Also available in book form—can be ordered via the NAJP website.
Demographic Trends
Hodgkins, Harold. Secondary Schools in the New Millennium.
National Association of Secondary School Principals, 2000. Kopczynski, Mary and Mark Hager. The Value
of the Performing Arts in Five Communities: A Comparison of 2002 Household
Survey Data in Alaska, Cincinnati, Denver, Pittsburgh and Seattle.
Performing Arts Research Coalition and the Urban Institute, 2003.
**www.principals.org/news/05-04-06.cfm
A look at the changing demographics of American society.
*www.tcg.org/frames/programs/fs_mp_research.htm
Kopczynski, Mary
and Mark Hager. The Value of the Performing Arts in Five Communities
2: A Comparison of 2002 Household Survey Data in Austin, Sarasota, Boston,
Minneapolis-St. Paul and Washington D.C. Performing Arts Research
Coalition and the Urban Institute, 2004.
*www.tcg.org/frames/programs/fs_mp_research.htm
Kopczynski, Mary, Mark Hager and Eric Wallner. The Value of the Performing
Arts in Ten Communities: A Summary Report. Performing Arts Research
Coalition and the Urban Institute, 2004.
*www.tcg.org/frames/programs/fs_mp_research.htm
These reports, which measure not only attendance but also the value
placed on the performing arts by attenders and nonattenders alike, indicate
overwhelming support for the nonprofit performing arts by Americans.
Putnam, Robert. Bowling
Alone: The Collapse and Revival of American Community. New York:
Simon & Schuster, 2000.
**www.amazon.com/books
Using data from Roper Social and Political Trends and the DDB Needham
Life Style—surveys that report in detail on Americans' changing
behavior over the past 25 years — Putnam argues that people are
becoming increasingly disconnected from structure and from the value of
community activity.
Economic Impact
Arts & Economic
Prosperity: The Economic Impact of Nonprofit Arts Organizations and Their
Audiences. Americans for the Arts, 2002.
*www.artsusa.org
This study of the nation's nonprofit arts organizations and their
audiences provides compelling new evidence that the nonprofit arts are
a significant industry in the U.S. — one that generates $134 billion
in total economic activity.
Hauser, Karen.
Broadway’s Economic Contribution to New York City 2002-2003.
The League of American Theatres and Producers and the Alliance for the
Arts, 2004.
**www.livebroadway.com/econ01.html
A biennial study that examines the 2002–2003 Broadway season
and its economic impact on New York City.
Kushner, Roland and Thomas Pollak. The Finances and Operations of Nonprofit Performing Arts Organizations in 2001 and 2002. Performing Arts Research Coalition and the Urban Institute, 2004.
*www.tcg.org/frames/programs/fs_mp_research.htm
An analysis of fiscal survey data from members of five national service
organizations—American Symphony Orchestra League, Arts Presenters,
Dance/USA, Opera America and Theatre Communications Group.
Education
Critical Links: Learning in the Arts and Student Academic and
Social Development. Arts Education Partnership, 2002 Catterall, James S. Involvement in the
Arts and Success in Secondary School. Americans for the Arts, 1998.
*http://www.aep-arts.org/clhome.html
This study suggests that for certain populations—including young
children, students from economically disadvantaged circumstances, and students
needing remedial instruction—learning in the arts may be uniquely
able to advance learning success in other areas.
**www.artsusa.org,
(contact to find out about obtaining archived article)
An analysis of a long-term study of 25,000 secondary school students
sponsored by the United States Department of Education.
Dana Foundation,
The. Acts of Achievement: The Role of Performing Arts Centers in Education.
New York, Dana Press, 2003.
*www.dana.org
Study of K-12 education programs offered by performing arts centers
nationwide. Showcases 74 performing art center institutions, large and
small, partnering with their local schools.
Heath, Shirley Brice with Elisabeth Soep and Adelma Roach. Living
the Arts Through Language and Learning: A Report on Community-Based Youth
Organizations. Americans for the Arts, 1998.
**www.artsusa.org
(contact to find out about obtaining archived article)
Analysis of a long-term study of nonschool youth organizations that
local young people living in low-income neighborhoods consider highly
desirable places to spend their time. Sponsored by a grant from the GE
Fund.
The Impact of Arts Education on Workforce Preparation. National
Governors Association, 2002.
*www.nga.org/center/divisions/1,1188,C_ISSUE_BRIEF%5ED_3680,00.html
This issue brief provides examples of arts-based education as a money-and
time-saving option for states looking to build skills, increase academic
success, heighten standardized test scores, and lower the incidence of
crime among general and at-risk populations.
United States Department
of Education. Office of Educational Research and Improvement. National
Center for Education Statistics. The NAEP 1997 Arts Report Card,
NCES 1999-486, by H.R. Persky, B.A. Sandene, and J.M. Askew. Project Officer,
Sheida White. Washington, D.C.
*www.ed.gov/pubs/edpubs.html
Nationally representative and continuing assessment of what America’s
students know and can do in various subject areas. Assessments have been
conducted periodically since 1969 in various subject areas.
United States.
President's Committee on the Arts and the Humanities and Arts Education
Partnership.
Gaining the Arts Advantage: Lessons from School Districts that Value
Arts Education. Washington D.C.: GPO, 1999.
*www.pcah.gov/publications.htm
The first national study to examine district-wide arts education and
identify strategies for its success.
United States.
President's Committee on the Arts and the Humanities and Arts Education
Partnership. Champions of Change: The Impact of the Arts on Learning.
Washington, D.C.: GPO, 2000.
*www.artsedge.kennedy-center.org/champions/
Report compiles results of seven major arts education research projects. Major findings include that learners can attain higher levels of achievement through heir engagement with the arts, and that learning through he arts can help “level the playing field” for youngsters from disadvantaged circumstances.
United States.
President's Committee on the Arts and the Humanities and Arts Education
Partnership.
Why Your Child Needs the Arts Advantage and How to Gain It. Washington,
D.C.: GPO, 2000.
*http://aep-arts.org/pdf%20files/why%20your%20child%20needs%20the%20arts.pdf
Governance
Bowen, William G. Inside the Boardroom. New York: John
Wiley & Sons, Inc., 2000. Dayton, Kenneth. Governance is Governance.
Independent Sector, Washington, D.C., 2000.
**www.amazon.com
Bowen explores the role of the board of directors in today's for-profit
and not-for-profit organizations and offers his, at times, controversial
recommendations on how boards can better serve the interests of organizations
and their stakeholders.
**www.independentsector.org
A booklet that examines the relationship between management and governing
boards and helps define the functions and responsibilities of each one.
Ingram, Richard
T. Ten Basic Responsibilities of Nonprofit Boards. BoardSource,
2003.
**www.boardsource.org
The first book in a nine book governance series. The complete series
is available through BoardSource.
Klein, Sabrina. The
Art of Serving on a Performing Arts Board. National Center for Nonprofit
Boards and Theatre Bay Area, 1999.
Limited copies may be available for purchase by contacting Theatre Bay
Area, http://www.theatrebayarea.org.
Defines the board's basic responsibilities and addresses the relationship
between the board, artistic director and the executive director. Also
discusses the risks involved with live performance, the creative process
and engaging local business and government agencies in the arts.
Mathiasen, III,
Karl. Board Passages: Three Key Stages in a Nonprofit Board's Life
Cycle. National Center for Nonprofit Boards, 1990.
*www.managementassistance.org/page4b.html
An insightful monograph that traces the evolution of nonprofit boards
from an organizing board to an institutional and fund-raising board.
McDaniel, Nello
and George Thorn. Arts Boards, Creating a New Community Equation.
New York: ARTS Action Research, 1994.
**www.artsaction.com
The authors offer practical approaches to help arts professionals
and their board partners work more effectively and productively. One of
a number of publications in the ARTS Action Issues series.
Media
Reporting
and the Arts, News Coverage of Arts and Culture in America. National
Arts Journalism Program, 2000.
**www.najp.org
An updated report Reporting the Arts II, will be released in the fall of 2004.
Television
and the Arts, Network News Coverage of the Arts and Culture in the 1990's.
National Arts Journalism Program, 2000.
**www.najp.org
Not-for-Profit Management
Austin, Rob and Lee Devin. Artful
Making: What Managers Need to Know About How Artists Work. Financial
Times Prentice Hall; 2003. Miller, Clara. "Hidden in Plain
Sight, Understanding Nonprofit Capital Structure." The Nonprofit Quarterly.
Third Sector New England, Spring, 2003. This article
explores the relationship between mission, organizational capacity and
capital structure.
**www.amazon.com/
In their book, the authors demonstrate striking structural similarities
between theatre artistry and production and today's business projects-and
show how collaborative artists have mastered the art of delivering innovation
"on cue," on immovable deadlines and budgets.
*http://www.nonprofitfinancefund.org/docs/Miller_Capital_Structure.pdf
Miller, Clara. "Capital Structure Counts." Nonprofit Finance Fund, 2002.
*http://www.nonprofitfinancefund.org/docs/Capital_StructureWebVersion.pdf
This monograph illustrates observations about the effect of capital structure on nonprofits and the relationship of capital structure to program and capacity-building. Understanding the impact of capitalization can assist nonprofit managers and their funders to better plan for growth and change.
Stevens, Susan
Kenny. Nonprofit Lifecycles: Stage-based Wisdom for Nonprofit Capacity.
LarsonAllen Public Service Group.
**www.larsonallen.com/publicservice/lifecycle.asp
Offering practical insights and thought-provoking case illustrations,
this book presents seven nonprofit lifecycle stages and the predictable
tasks, challenges, and inevitable growing pains that nonprofits encounter
and can hope to master on the road to organizational sustainability.
Problem-Solving
Nalebuff, Barry,
and Ian Ayres. Why Not? How to Use Everyday Ingenutiy to Solve Problems
Big and Small. Boston: Harvard Business School Press, 2003.
**www.whynot.net
Illustrated with examples from every aspect of life, this book offers
simple techniques for generating ingenious solutions to existing problems
and for applying existing solutions to new problems.
Public Sector Issues
Moore, Mark.
Creating Public Value: Strategic Management in Government. Harvard
University Press, 1995.
**www.hup.harvard.edu/catalog/MOOCRE.html
Mark Moore presents his summation of fifteen years of research, observation,
and teaching about what public sector executives should do to improve
the performance of public enterprises.
For more information about TCG’s 2005 Fall Forum, please contact Ilana Rose, Management Programs Research Associate, at irose@tcg.org.






