Free Night of Theater - Philadelphia Audience Survey
Gender
Female 66.6%
Male 32.5%
No Response 0.9%
Average age
- 18-24 13.5%
- 25-34 22.9%
- 35-49 21.8%
- 50-64 30.1%
- 65+ 8.5%
- No response 0.9%
Ethnicity
- African American 6.1%
- Asian American 3.4%
- European American 66.4%
- Latino 2.5%
- Native American 2.0%
- No Response 7.0%
Education
- High School 15.0%
- College 46.3%
- Masters Degree 27.9%
- Doctorate 7.0%
- Other 3.3%
- No Response 0.5%
Household Income
- <20,000 13.7%
- 20-34,999 11.5%
- 35-49,999 13.7%
- 50-99,999 23.6%
- >100,000 16.3%
- No Response 21.1%
Theater Attendance
- Once/twice a year 37.9%
- Once/twice every few months 42.2%
- Once or twice month 16.1%
- Once or twice week 2.3%
- Practically every night 0.5%
- No response 1.0%
How did you hear about Free Night 2005?
- Newspapers 24%
- Direct Mail 10%
- Magazines 6%
- TV 6%
- Radio 11%
- Internet 21%
- Email 14%
- Other 8%