Free Night of Theater - San Francisco Audience Survey
General Statistics
- 122 Total performances (including multiple date/times)
- 93 Unique shows
- 93 Companies participated
- 7426 Seats Reserved
Patron Statistics
- 81% had never been to the theater where the show was performed.
- How many live performances have been attended in the last year?
- 33% had seen 0 - 1 performances in the past year
- 45% had seen 2 - 5 performances in the past year
- 12% had seen 6 - 10 performances in the past year
- 10% had seen 10 or more performances in last year
- 9% of reservations were by people who considered themselves theatre professionals
- How did people hear about Free Theater Day?
- 2% - Television
- 25% - Newspaper
- 5% - Radio
- 10% - Poster
- 43% - Friend
- 10% - Online Advertising
- 5% - Theatre Bay Area website
- 67% of reservations were made by females.
- Average age
- 12% - 25 years or younger
- 24% - 26 - 34 years old.
- 34% - 35 - 49 years old
- 26% - 50 - 65 years old
- 4% - 65 or older
- Ethnicity
- 61% Caucasian
- 7% African American
- 23% Asian
- 8% Latino
- 1% Native American