Free Night of Theater 2008

Free Night of Theater is TCG's annual national audience development program to attract new theatergoers to America’s professional not-for-profit theatres. Since the pilot program debuted in 2005, Free Night has increased in scope and participation each year.

As TCG rolls out Free Night across an expanding national stage, program research continues to demonstrate a proven track record of success in turning Free Night patrons into returning paying customers. The program also provides a unique opportunity for theatres nationwide to collaborate on a project that will positively affect their visibility, sponsorship opportunities and provide access for new audiences to experience the joy of theatre for the first time.

In 2008, Free Night will expand through a process of targeted growth and participation will be limited to organizations and theatres that can comply with the Free Night program participation guidelines. TCG's focus in 2008 is to selectively introduce Free Night into regions of the country currently not represented in the program.  Potential partners and theatres must meet - and agree to follow - the 2008 program participation criteria. Complete 2008 program guidelines and participation criteria are available on the TCG Free Night web pages at Guidelines.

TCG will continue to partner with APASO organizations and arts councils to produce Free Night in 2008 and will be presented in over 100 cities across the country, with the goal to expand individual theatre participation to 750 theatres, which will in turn offer up to 75,000 free tickets nationally.

For more details about the 2005 and 2006 Free Night events, please visit the 2005 Overview and 2006 Overview pages. Updates on the 2007 program will be available online in early May.

Free Night of Theater 2008 will open on Thursday, October 16, 2008 - for more information on the program please visit www.freenightoftheater.net.