I AM THEATRE captures pivotal moments in the lives of theatre-makers in an online video series. Beginning on July 14, 2012, and continuing each week for the next 50 weeks, this project raised awareness for the theatre field and champion the diverse group of people who are creating, supporting, and engaging with theatre. But 50 videos can not tell the whole story. YOU ARE THEATRE: You are stage managers, artistic and executive directors, playwrights, production managers, actors, designers, fundraising and communications staff, education leaders, funders, audience members and more. WE ARE THEATRE: Today, not-for-profit professional theatres in the U.S. employ 130,000 people annually, inspire more than 30 million attendees and contribute $2 billion directly to the U.S. economy. What if thousands of theatre artists across the world posted their own video testimonies of why they do what they do and why theatre matters? How might that transform communities' awareness of our work?