Audience (R)Evolution is a four-stage program to study, promote and support successful audience engagement and community development models.

The Audience (R)Evolution grant program was designed by TCG and is funded by Doris Duke Charitable Foundation.

In Round 1 of the program, grant recipients were given up to $65,000 to (Re)Model or (Re)Imagine successful audience engagement and/or community development models.  Feel free to follow their projects on the TCG Circle.


As effective audience engagement and community development efforts increase around the country, many theatres have expressed the need to implement strategies that more closely align with their communities. To circumvent working in isolation, and to encourage knowledge sharing across the field, TCG believes that the way forward is through collaboration with audiences, community partners, and peer theatre organizations. To accomplish this effort, Round Two of Audience (R)Evolution will focus on cohort-building by helping theatres to share knowledge while partnering on new strategies and models for audience engagement and community development via two distinct initiatives:

Travel Grants of up to $7,500 will allow teams of TCG Member Theatre staff and community stakeholders to observe effective audience engagement programs and to consult with professionals who can advise on strategies to deepen relationships with communities served by their theatre. These grants are intended to serve as a catalyst for deeper field-wide relationships between Applicant Theatres and those being observed.

Cohort Grants
in the amount of $25,000, $75,000, and $200,000 will allow teams of three or more organizations, to design and implement audience engagement and community development strategies together.   Cohorts should share similar or complementary goals for their strategies, which could include similar budget size, regional needs, mission, aesthetic, or other common interests. These grants are intended to have a seismic impact on the participating theatres, as well as the field at large, by building audiences for theatre through projects that lead to new, more frequent, and increased theatre attendance.

At the core, this round of the program supports risk-taking, reflection, experimentation, and collective action towards implementing new engagement strategies which will help theatres sustain and grow attendance and demand.

CLICK HERE for more information about the overall Audience (R)Evolution program and to access videos and transcripts from the February 2013 Learning Convening which may be a helpful resource.

Please contact for additional information.