New Generations Program
Objective #2: Future Audiences
Online Registration
If you are interested in appling for the New Generations Program— Future Audiences and meet the eligibility requirements, the first step is to submit an Online Registration Form by midnight on December 15, 2009. Theatres may only apply in the Future Leaders or Future Audiences objective.
Preliminary Proposal
The New Generations Program— Future Audiences preliminary proposal form should be completed after submitting an Online Registration Form. The Preliminary Proposal Form and detailed guidelines are available as downloadable PDF's:
- New Generations Program Preliminary Proposal Guidelines Future Audiences Round 10
- New Generations Program Preliminary Proposal Form Future Audiences Round 10
Organizational Eligibility
For requirements and details about each objective, please download the grant guidelines. All applicants theatres must meet the following requirements:
- 501 (c)(3) status
- Location within the US or its territories
- Employment of at least one full-time (35 hours/week) salaried staff person at the time of application
- The proposed project director must be a full-time employee of the host theatre at the time of application
- All artists must be compensated at least a minimal amount for their work. It is not necessary for the theatre to use an Equity contract
- Minimum of three years prior existence as a non-profit professional producing organization
- History of mounting its own theatre productions within the previous year
- Organizational capacity to implement the projected activity. (Applicant theatres are asked to submit adequate annual financial information documenting financial performance. While audits are strongly encouraged, 990's will be accepted from theatres with budgets under $500,000)
- Theatres may only apply in either the Future Leaders or Future Audiences objective
- Previous recipients whose project activity will not be complete by April 30, 2010 are not eligible to apply
Project Eligibility
- The proposed project(s) must employ technology as a means of expanding or strengthening succesful audience cultivation efforts that are at least two years old
- Proposed initiatives that are compulsory can not be funded by the program. Please see the Background section of the guidelines for more details
- Requests will not be considered for expenses previously supported by the New Generations Program
The New Generations Program is primarily designed to serve producing theatre organizations and not other organizations whose primary mission is audience development, advocacy, or other service-related goals. However, in the Future Leaders objective, the panel will consider applications from non-producing organizations who are actively engaged in the development of new theatrical work and new artists.
Selection Process
The application process for each round of the New Generations Program lasts seven months. All applicant theatres are required to submit an Online Registration Form, notifying TCG of their intention to submit a proposal, by midnight on December 15th, 2009. On December 15th, applicant theatres must also submit a Preliminary Proposal, including a Preliminary Proposal Form; a two-page narrative description of the project and selected information about the theatre. Preliminary Proposals are not accepted from theatres that did not submit an Online Registration Form by the deadline.
A preliminary panel, composed of independent national theatre professionals, reviews the proposals and selects a portion of the applicants to submit a final application. Final applications are submitted in April, and another national independent selection panel reviews the applications and chooses recipients. Recipients are notified in early July, and they are announced to the field in September.