New Generations Program

Objective #2: Future Audiences

The New Generations Program was designed by the Doris Duke Charitable Foundation, The Andrew W. Mellon Foundation and TCG.

In Future Audiences, preliminary proposals will be accepted from theatres for whom support will allow for the development and/or expansion of technology strategies that will engage young, culturally specific and/or underserved communities that have proven to be successful and have been implemented for at least two years. Applications will not be accepted to create new programs, but new strategies created as part of an existing program are eligible.

This initiative, in seeking to strengthen and/or expand existing efforts, assumes that the theatre will continue to devote comparable levels of resources. While theatres may request up to $32,500 each year for two years ($65,000 total), this is a 1:1 matching grant and funds from the program can not cover more than 50% of the expenses incurred as a result of developing or expanding their use of technology to engage young, culturally specific and/or underserved communities.

Project support may take a variety of forms from marketing expenses to programming expenses and hiring new staff to implement expanded programming. If the proposal involves adding new elements to current strategies, clearly articulate that it is an expansion of your previous efforts. Proposed activities should connect to the theatre’s mission and goals.

Read what American Theatre says about the New Generations Program, in "Hot Seats and Safety Nets" (PDF) and "The Audience as Art" (PDF) by Suzanne M. Sato.