New Generations Program

Objective #2: Future Audiences

The New Generations Program was designed by the Doris Duke Charitable Foundation, The Andrew W. Mellon Foundation and TCG.

Theatres expand and strengthen relationships with young, culturally specific, disabled and/or under-served audiences through creative strategies and unique audience cultivation efforts that have proven effective. The grant of up to $32,500/year to two years is a one-to-one matching grant.

Read what American Theatre says about the New Generations Program, in "Hot Seats and Safety Nets" (PDF) and "The Audience as Art" (PDF) by Suzanne M. Sato.