Strategies
March 2013
Going Once, Going Twice
Come for the shopping, stay for the theatre
By Eliza Bent
February 2013
Play It as It Lays
Video games are reshaping the mechanics of giving—and how we experience theatre
By Eliza Bent
January 2013
The Cross-Continental Express
Co-productions are popular, but they get even more enticing when artists from far-flung parts of the world join forces to create a singular, bilingual super-production
By Eliza Bent
December 2012
Engage and Edify
That's the name of the game when theatres design educational programs for adults
By Eliza Bent
November 2012
Grown-Up Field Trips
Excursions aren't just for schoolchildren at Austin's ZACH Theatre
By Eliza Bent
October 2012
The Wisdom of Crowds
Crowdfunding online can work to your advantage—if you plan and shop around
By Jeremy M. Barker
September 2012
Implosion Explosion
13P combusts, but its recipe for playwright-driven productions lives on
By Eliza Bent
July/August 2012
Coming Soon!
Creating an effective theatre trailer in 4 simple steps
By Diep Tran
May/June 2012
Let the Project Fly!
Canadian play-development organizations get nimble and inventive
By Eliza Bent
April 2012
Beautiful Friendships
San Francisco's Crowded Fire has added value to its successful commissioning program by harnessing the power of partnerships
By Kevin DiPirro
March 2012
Commemorative Compendiums
Printing an archival book celebrates a theatre’s history while telling a story—and looking ahead
By Eliza Bent
February 2012
Tweet Seats? Really?!
What happens when mobile devices get in on the act?
By Eliza Bent
January 2012
Journey to a New World
How a cast of 181 very different performers came together—and went on an Odyssey
By Eliza Bent
December 2011
The Parent Trap
How to hold onto theatregoers with young children? Offer them sitters along with their seats
By Rob Weinert-Kendt
November 2011
Biggies, Meet Smalls
When big theatres host little ones, some valuable cross-pollination of resources can occur
By Rob Weinert-Kendt
October 2011
Adopt a Theatre
When theatres appreciate their communities and communities appreciate their theatres, good things happen
By Eliza Bent
September 2011
Living La Vida Locavore
Sweets and savories from down the block attract new theatregoers
By Eliza Bent
July/August 2011
Bilingual Bicycles
Two-wheelers and two languages hit the road, bringing theatre to parks
By Eliza Bent
May/June 2011
Firing Up the Dialogue
Theatres can benefit by partnering with social-service
organizations on relevant shows—as long as expectations are clear
By Eric Grode
April 2011
Paper or Plastic
How an arts organization in Seattle uses the psychology of spending to boost its subscriptions
By Eliza Bent
March 2011
Publish or Perish
Why don't more theatres in the United States print the plays they produce?
By Eliza Bent
February 2011
Turn That Frown Upside–down
Making lemonade marketing out of the occasional sour review
By Eliza Bent
January 2011
Mr. January
A sexy, silly calendar is both a product and a marketing tool
By Eliza Bent
December 2010
Theatreflix or Archive Fever
Seattle's On the Boards explores the benefits of filming live performances for a small cost to consumers
By Eliza Bent
November 2010
On the Road Again
How the National Performance Network addresses
the needs of touring artists
By Eliza Bent
October 2010
Funny Ha–Ha
Chicago's Second City produces local laughs on a national scale
By Eliza Bent
September 2010
North–South
Embraces
2 international exchanges build cultural bridges
between the U.S. and Latin America
By Randy Gener
July/August 2010
Sit + Twit = Discount Ticket
A Chicago–area theatre uses social media
to fill those last few free seats
By Eliza Bent
May/June 2010
Coming
Full Cycle
West Coast theatres
entice theatregoers with bike nights
By Eliza Bent
April 2010
Stage Fresh
A scrappy New York theatre company draws inspiration from farming in order to attain sustained nourishment
By Eliza Bent
March 2010
Don't Fret, Just Text
Turning your cell phone on at the theatre may just get you talking to your neighbor
By Eliza Bent
February 2010
Remix to Ignition
Hot, fresh and out of the kitchen (sink)! A Chicago festival gives playwrights of color under 40 new avenues for productions.
By Eliza Bent
January 2010
Save Our Ship
When your theatre's sinking, how do you best conduct a mayday appeal?
By Eliza Bent
December 2009
Here Comes the Bride (Enter Downstage Left)
Couples save and theatres earn when marriages happen on stage
By Eliza Bent
November 2009
Thinking Outside the Black Box
Forgoing grants and traditional fundraising methods, a plucky midwestern theatre zeros in on pleasing its patrons
By Eliza Bent
October 2009
Command Performances
A Seattle arts supporter commissioned a play for his wife's birthday.
The play—and the fundraising idea—have lived on.
By Misha Berson
September 2009
United We Mail
In the Bay Area, the Big List is arts marketing's next big thing
By Margot Melcon
July/August 2009
A Convenient Truth
If green is the new black, then upcycling is recycling's cooler cousin
By Eliza Bent
May/June 2009
Law and Order
Ex–convicts tell their stories on stage
By Eliza Bent
April 2009
Monopolizing the Metro
Some artists go underground to come out on top
By Eliza Bent
March 2009
Some Call It Theatre
What happens when Theatre is made into an individualized experience? Is it acting if it's just a conversation? Can you outsource an actor?
By Eliza Bent
February 2009
The Gift that Keeps on Giving
Theatres are nurturing relationships with patrons that will be financially rewarding, even in the afterlife
By Eliza Bent
January 2009
The Price Is Right
More people buying higher–priced tickets? Not impossible at Houston's Alley Theatre
By Eliza Bent
December 2008
Bees in Audience Bonnets
How a theatre is turning play readings into springboards of discussion
By Eliza Bent
November 2008
Opera Teasers
2 Colorado opera companies attract new audiences with fine dining and fine listening
By Eliza Bent
October 2008
Audition Odyssey
How two actors took control of their budding careers by sending letters, making phone calls and hitting the road
By Eliza Bent
September 2008
Home Is Where the Art Is
Bi–coastal companies
By Chloe Veltman
July/August 2008
A Not–So–Impossible Dream
How one theatre company is cultivating a fountain of youth–and grooming a future pool of subscribers
By Eliza Bent
May/June 2008
Playwrights, Productions, a Paradox
When is a writer more than just a writer?
By Eliza Bent
April 2008
Friends with Money
If you've got deep pockets (or have pals who do), the spotlight may be yours—for a price
By Eliza Bent
March 2008
Come Back, Little Audience Member
How two theatres are selling tickets and attracting repeat customers
By Eliza Bent
February 2008
Passing the Baton
When changes in leadership loom, time and familiarity can smooth the bumps
By Eliza Bent
January 2008
Live Long and Prosper
How the National New Play Network is bolstering the continued, healthy lives of plays
By Eliza Bent