Audience Engagement Literature Review

The below list of literature covers a vast scope of relevant information on audience engagement and community development. The initial list was prepared for TCG by AMS Planning & Research, as part of the multi-year Audience (R)Evolution project; this list is not exhaustive and will continue to evolve. Please email us at if you'd like to suggest materials or resources that should be added to this list.

Blume-Kohout, Margaret E., Sara R. Leonard, and Jennifer L. Novak-Leonard. When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance
National Endowment for the Arts, 2015.

Brown, Alan. Initiators and Responders: Leveraging Social Context to Build Audiences.
Knight Foundation Issues Brief Series. WolfBrown, Summer 2004.

Brown, Alan, and Rebecca Ratzkin. Making Sense of Audience Engagement.
The San Francisco Foundation, 2011.

Brown, Alan S., and Jennifer L. Novak-Leonard. Engaging Dance Audiences: Summary Assessment of Grantees’ Engagement Practices.
WolfBrown, October 2011.

Brown, Alan S., and Jennifer L. Novak-Leonard. Getting In On the Act: How Arts Groups Are Creating Opportunities for Active Participation.
The James Irvine Foundation, October 2011.

Callahan, Suzanne. Dance/USA's Engaging Dance Audiences Overview of Project Idea Submissions.
Callahan Consulting for the Arts, 2009.

Ivey, William, and Steven J. Tepper, eds. Engaging Art: The Next Great Transformation of America's Cultural Life.
New York: Routledge, 2008.

Lord, Clayton, ed. Counting New Beans: Intrinsic Impact and the Value of Art.
Theatre Bay Area, 2012.

McCarthy, Kevin F., and Kimberly Jinnett. A New Framework for Building Participation in the Arts.
RAND Corporation, 2001.

McCarthy, Kevin F., Elizabeth H. Ondaatje, Laura Zakaras, and Arthur Brooks. Gifts of the Muse: Reframing the Debate About the Benefits of the Arts.
RAND Corporation, 2004.

McQueen, Ann and  Julia Gittleman. Insights and Lessons: Community Arts and College Arts.
The Kresge Foundation, 2015

Silber, Bohne and Tim Triplett. A Decade of Arts Engagement: Findings from the Survey of Public. Participation in the Arts, 2002-2012.
National Endowment for the Arts, 2015.

TRG Arts. Paid Patronage in Philadelphia: Migratory Trends and Growth Factors, A Patron Behavior Study.
Greater Philadelphia Culture Alliance, September 21, 2009.

Walker, Chris, and Stephanie Scott-Melnyk. Reggae to Rachmaninoff: How and Why People Participate in Arts and Culture.
The Urban Institute, November 2002.

WolfBrown. Audience Impact Study: Literature Review.
National Endowment for the Arts, October 2011.

Zakaras, Laura, and Julia F. Lowell. Cultivating Demand for the Arts: Arts Learning, Arts Engagement, and State Arts Policy.
The Wallace Foundation, 2008.

Williams, Kevin and Keen, David. 2008 Survey of Public Participation in the Arts.
National Endowment for the Arts, November 2009.

Amsterdam, Peggy and Meder, Mary. Research Into Action: Pathways to New Opportunities.
Greater Philadelphia Culture Alliance, September 2009.



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