Welcome,
As a communications partner of the Wallace Foundation, TCG is pleased to share Wallace's valuable research on effective audience-building practices.
Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time Wallace Foundation, February 2018
Can the City's Boom Mean New Audiences for the Seattle Symphony? Wallace Foundation, October 2017
Ballet Austin: Expanding Audiences for Unfamiliar Works Wallace Foundation, February 2017
Building Millennial Audiences: Barriers and Opportunities Wallace Foundation, January 2017
VIDEO: Questioning Your Community: Research-Driven Audience Engagement Wallace Foundation at Fall Forum on Governance, November 2016
Life is our Biggest Competitor: An Audience-Building Twitter Chat with Wallace Foundation Grantees October 2016
VIDEO: Bob Harlow's Presentation "How Audience Research Can Help Build Arts Audiences," 2016 Arts Reach Conference Bob Harlow Research and Consulting, LLC, May 2016
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio Bob Harlow Research and Consulting, LLC, August 2015
Staying Relevant in a Changing Neighborhood: How Fleisher Art Memorial is Adapting to Shifting Community Demographics Bob Harlow Research and Consulting, LLC, 2015
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences Bob Harlow Research and Consulting, LLC, 2015
The Road to Results: Effective Practices for Building Arts Audiences Bob Harlow Research and Consulting, LLC, 2014
Thriving Arts Organizations, Thriving Arts: What We Know About Building Audiences for the Arts and What We Still Have to Learn Pamela Mendels, 2014
Building Arts Organizations That Build Audiences: A Wallace Foundation Conference. Susan Parker, 2012
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
Cultivating The Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
Engaging Audiences: Strategies for Expanding Arts Audiences Kay E. Sherwood, 2009
Arts for All: Connecting to New Audiences The Wallace Foundation, August 2008
A New Framework for Building Participation in the Arts Kevin F. McCarthy and Kimberly Jinnett, 2001
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