Audience (R)Evolution Research & Resources Hub

Wallace Foundation

As a communications partner of the Wallace Foundation, TCG is pleased to share Wallace's valuable research on effective audience-building practices.

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Wallace Foundation, November 2018

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
Wallace Foundation, February 2018

Can the City's Boom Mean New Audiences for the Seattle Symphony?
Wallace Foundation, October 2017

Ballet Austin: Expanding Audiences for Unfamiliar Works
Wallace Foundation, February 2017

Building Millennial Audiences: Barriers and Opportunities
Wallace Foundation, January 2017

VIDEO: Questioning Your Community: Research-Driven Audience Engagement
Wallace Foundation at Fall Forum on Governance, November 2016

Life is our Biggest Competitor: An Audience-Building Twitter Chat with Wallace Foundation Grantees
October 2016

VIDEO: Bob Harlow's Presentation "How Audience Research Can Help Build Arts Audiences," 2016 Arts Reach Conference
Bob Harlow Research and Consulting, LLC, May 2016

Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
Bob Harlow Research and Consulting, LLC, August 2015

Staying Relevant in a Changing Neighborhood: How Fleisher Art Memorial is Adapting to Shifting Community Demographics
Bob Harlow Research and Consulting, LLC, 2015

Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Bob Harlow Research and Consulting, LLC, 2015

The Road to Results: Effective Practices for Building Arts Audiences 
Bob Harlow Research and Consulting, LLC, 2014

Thriving Arts Organizations, Thriving Arts: What We Know About Building Audiences for the Arts and What We Still Have to Learn
Pamela Mendels, 2014

Building Arts Organizations That Build Audiences: A Wallace Foundation Conference.
Susan Parker, 2012

Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

Cultivating The Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

Engaging Audiences: Strategies for Expanding Arts Audiences
Kay E. Sherwood, 2009

Arts for All: Connecting to New Audiences
The Wallace Foundation, August 2008

A New Framework for Building Participation in the Arts
Kevin F. McCarthy and Kimberly Jinnett, 2001