Welcome,
As a communications partner of the Wallace Foundation, TCG is pleased to share Wallace's valuable research on effective audience-building practices.
Audience Building and Financial Health in the Nonprofit Performing Arts: Current Literature and Unanswered QuestionsWallace Foundation, May 2019
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think AgainWallace Foundation, November 2018
Denver Center Theatre Company is Cracking the Millennial Code...One Step at a TimeWallace Foundation, February 2018
Can the City's Boom Mean New Audiences for the Seattle Symphony?Wallace Foundation, October 2017
Ballet Austin: Expanding Audiences for Unfamiliar WorksWallace Foundation, February 2017
Building Millennial Audiences: Barriers and OpportunitiesWallace Foundation, January 2017
VIDEO: Questioning Your Community: Research-Driven Audience EngagementWallace Foundation at Fall Forum on Governance, November 2016
Life is our Biggest Competitor: An Audience-Building Twitter Chat with Wallace Foundation GranteesOctober 2016
VIDEO: Bob Harlow's Presentation "How Audience Research Can Help Build Arts Audiences," 2016 Arts Reach ConferenceBob Harlow Research and Consulting, LLC, May 2016
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay StudioBob Harlow Research and Consulting, LLC, August 2015
Staying Relevant in a Changing Neighborhood: How Fleisher Art Memorial is Adapting to Shifting Community DemographicsBob Harlow Research and Consulting, LLC, 2015
Taking Out the Guesswork: A Guide to Using Research to Build Arts AudiencesBob Harlow Research and Consulting, LLC, 2015
The Road to Results: Effective Practices for Building Arts Audiences Bob Harlow Research and Consulting, LLC, 2014
Thriving Arts Organizations, Thriving Arts: What We Know About Building Audiences for the Arts and What We Still Have to LearnPamela Mendels, 2014
Building Arts Organizations That Build Audiences: A Wallace Foundation Conference.Susan Parker, 2012
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music PatronsBob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat VisitorsBob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
Cultivating The Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend OperaBob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011
Engaging Audiences: Strategies for Expanding Arts AudiencesKay E. Sherwood, 2009
Arts for All: Connecting to New AudiencesThe Wallace Foundation, August 2008
A New Framework for Building Participation in the ArtsKevin F. McCarthy and Kimberly Jinnett, 2001
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