Audience (R)Evolution Research & Resources Hub

Wallace Foundation

As a communications partner of the Wallace Foundation, TCG is pleased to share Wallace's valuable research on effective audience-building practices.

Audience Building and Financial Health in the Nonprofit Performing Arts: Current Literature and Unanswered Questions
Wallace Foundation, May 2019

Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
Wallace Foundation, November 2018

Denver Center Theatre Company is Cracking the Millennial Code...One Step at a Time
Wallace Foundation, February 2018

Can the City's Boom Mean New Audiences for the Seattle Symphony?
Wallace Foundation, October 2017

Ballet Austin: Expanding Audiences for Unfamiliar Works
Wallace Foundation, February 2017

Building Millennial Audiences: Barriers and Opportunities
Wallace Foundation, January 2017

VIDEO: Questioning Your Community: Research-Driven Audience Engagement
Wallace Foundation at Fall Forum on Governance, November 2016

Life is our Biggest Competitor: An Audience-Building Twitter Chat with Wallace Foundation Grantees
October 2016

VIDEO: Bob Harlow's Presentation "How Audience Research Can Help Build Arts Audiences," 2016 Arts Reach Conference
Bob Harlow Research and Consulting, LLC, May 2016

Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
Bob Harlow Research and Consulting, LLC, August 2015

Staying Relevant in a Changing Neighborhood: How Fleisher Art Memorial is Adapting to Shifting Community Demographics
Bob Harlow Research and Consulting, LLC, 2015

Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Bob Harlow Research and Consulting, LLC, 2015

The Road to Results: Effective Practices for Building Arts Audiences 
Bob Harlow Research and Consulting, LLC, 2014

Thriving Arts Organizations, Thriving Arts: What We Know About Building Audiences for the Arts and What We Still Have to Learn
Pamela Mendels, 2014

Building Arts Organizations That Build Audiences: A Wallace Foundation Conference.
Susan Parker, 2012

Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

Cultivating The Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
Bob Harlow, Thomas Alfieri, Aaron Dalton, and Anne Field, 2011

Engaging Audiences: Strategies for Expanding Arts Audiences
Kay E. Sherwood, 2009

Arts for All: Connecting to New Audiences
The Wallace Foundation, August 2008

A New Framework for Building Participation in the Arts
Kevin F. McCarthy and Kimberly Jinnett, 2001