Focus Groups


About the Program:


During the summer of 2000, Theatre Communications Group, supported by a generous grant from the National Endowment for the Arts, convened six eight-person focus groups of professionals that assessed the challenges confronting their unique professions, their institutions and institutional theatres at large. TCG, which communicates most directly with artistic and managing directors, sought to reach out beyond that constituency to develop a more comprehensive and detailed awareness of field activity.

The convened groups included literary, financial and production managers, as well as development, education and marketing directors. Participants were nominated by their institutions—all TCG Member Theatres or associate theatres. Final selections were made with an effort to achieve balance among the theatres represented, in regard to budget size, region, mission and longevity.

Click here to view the Focus Groups' discussion topics.

Please email Ilana Rose with any questions about this program.

The Focus Groups program was generously supported by the National Endowment for the Arts.

Moderator:

Gwen Cochran Hadden, Cochran Hadden Royston Associates
Susan Jonas, Arts Analyst/Reporter

Program Calendar:

Summer of 2000

New York, NY All TCG Focus Groups were held at TCG’s offices at 355 Lexington Avenue.

August 17-18

Marketing Directors Focus Group

Click here to view the Marketing Directors participant list.

August 14-15

Production Managers Focus Group

Click here to view the Production Managers participant list.

July 25-26

Development Directors Focus Group

Click here to view the Development Directors participant list.

July 18-19

Education Directors Focus Group

Click here to view the Education Directors participant list.

July 11-12

Finance Directors Focus Group

Click here to view the Finance Directors participant list.

July 6-7

Literary Managers Focus Group

Click here to view the Literary Managers participant list.


0